Artist Umber Majeed shared her archive of stock videos, advertisements, music videos, vintage graphic design, tourism materials and more. These inform the research for Majeed’s ongoing project Trans-Pakistan Zindabad, an imagined revitalization of her uncle’s failed tourism company, ‘Trans-Pakistan’, which brought into focus the contradiction of a transcendence into nostalgia/escapism that seems to be so deeply embedded in South Asian diaspora imagery. The artist also had merch for sale, a game setup, and a photo-booth!

Umber Majeed is a multidisciplinary visual artist and educator. She received her MFA from Parsons the New School for Design in 2016 and graduated from Beaconhouse National University in Lahore, Pakistan in 2013. Her writing, performance, and animation work engage with familial archives to explore Pakistani state, urban, and digital infrastructure through a feminist lens.

Majeed has shown in venues across Pakistan, North America, and Europe. Majeed has had three solo exhibitions; ‘In the Name of Hypersurface of the Present’, Rubber Factory, New York (2018) and ‘Trans-Pakistan Zindabad (Facts about the Earth)’, 1708 Gallery, Richmond, Virgina (2021), and ‘Made in Trans-Pakistan’, Pioneer Works, Brooklyn, NY (2022). Recent group exhibitions include; ‘The Divided Self’, The Slought Foundation, Philadelphia (2012), “The Museum: Within and Without”, The State Hermitage Museum, St.Petersburg, Russia (2015), ‘Promises to Keep’, apexart, New York (2017), ‘Witness- Karachi Biennale’, Karachi, Pakistan (2017), and ‘Volumes- Queens International 2018’, Queens Museum, New York (2018). She is a recipient of numerous fellowships including the HWP Fellowship, Ashkal Alwan, Beirut, Lebanon (2017), Refiguring Feminist Futures Web Residency, Akademie Schloss Solitude & ZKM, Germany (2018), the Digital Earth Fellowship, Hivos, the Netherlands (2018-19), and the Technology Residency, Pioneer Works, Brooklyn (2020). Her work has been acquired by several private collections, including the Lekha and Anupam Poddar Collection at the Devi Art Foundation in Gurgaon, India.

She lives and works in New York, USA and Lahore, Pakistan.